Privacy Policy

1. Information We Collect

Information you provide directly:

• Name, email address, phone number, and business contact information
• Business information: company name, industry, financial goals, and professional details
• Vehicle and design data: photos, brand assets, logos, and configuration preferences submitted to our design tools
• Payment and billing information (processed by third-party payment processors)
• Communications and correspondence with us
• Assessment and survey responses (e.g., Business Owner Profile Assessment)
• Revenue Pilot Data: Business financial data including revenue goals, daily tracking, crew capacity, lead information, and team performance metrics
• AI Interaction Data: Conversations with our AI coaching assistant, design prompts, and recommendations received
• Financial Documents: Any financial statements, tax documents, or business records you voluntarily upload

Information collected automatically:

• Device information: browser type, operating system, screen resolution, and device type
• Usage data: pages visited, time on page, scroll depth, click patterns, and navigation paths
• Session data: session duration, entry/exit pages, and referring URLs
• IP address and approximate geographic location
• Cookies and similar tracking technologies (see Section 7 below)

2. Legal Basis for Processing (GDPR)

If you are located in the EEA or UK, we process your personal data under the following legal bases:

• Consent (Art. 6(1)(a) GDPR): For analytics cookies, marketing communications, and live chat tools. You can withdraw consent at any time via our cookie settings or by contacting us.
• Contract Performance (Art. 6(1)(b)): To provide our services, process your design configurations, deliver files you request, and manage your account.
• Legitimate Interests (Art. 6(1)(f)): To improve our services, prevent fraud, ensure security, and conduct internal analytics using aggregated data. We balance our interests against your rights and freedoms.
• Legal Obligation (Art. 6(1)(c)): To comply with applicable laws, regulations, and legal processes.

3. How We Use Your Information

• Provide, maintain, and improve our services and design tools
• Generate AI-powered design renders, brand kits, and business recommendations
• Process transactions and deliver requested files and exports
• Send transactional emails (design confirmations, account updates, system notices)
• Send marketing communications — only with your explicit consent; you may unsubscribe at any time
• Monitor and analyze trends, usage, and performance to improve our platform
• Detect, prevent, and address fraud, abuse, and security issues
• AI Processing: Use your inputs to generate personalized design outputs and coaching insights. We do not use your individual data to train models that serve other users.

4. Information Sharing & Third Parties

We do not sell your personal information. We may share data with:

• Service providers: Cloud hosting, AI model providers, email delivery, payment processing, and analytics services that process data on our behalf under contractual data protection obligations.
• AI service providers: We use third-party AI services (including large language models) to power design generation and coaching features. These providers process your inputs to generate responses but do not retain your data for their own purposes.
• Professional advisors: Lawyers, accountants, and auditors as necessary.
• Law enforcement: When required by law, legal process, or to protect rights and safety.
• Business transfers: In connection with a merger, acquisition, or sale of assets, with notice to you.

5. International Data Transfers

Your data may be transferred to and processed in the United States and other countries outside the EEA/UK. When we transfer data internationally, we use appropriate safeguards including:

• Standard Contractual Clauses (SCCs) approved by the European Commission
• Data processing agreements with all third-party processors
• Technical and organizational security measures

6. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction, including:

• Encryption in transit (TLS/SSL) and at rest
• Access controls and authentication requirements
• Regular security assessments
• Isolated AI processing environments for sensitive business data

No method of electronic transmission or storage is 100% secure. If you believe your data has been compromised, contact us immediately.

7. Cookies & Tracking Technologies

We use cookies and similar technologies categorized as follows:

On your first visit, a cookie consent banner allows you to accept all cookies, reject non-essential cookies, or customize your preferences by category. You can change your preferences at any time by clearing your browser cookies and revisiting the site, or by contacting us.

8. Your Rights

Depending on your location, you may have the following rights:

To exercise any of these rights, contact us at privacy@bluecollarbureau.com. We will respond within 30 days (or as required by applicable law). We may verify your identity before processing your request.

9. Data Retention

We retain your personal information only as long as necessary to fulfill the purposes outlined in this policy:

• Account data: For the duration of your active account, plus a reasonable period to allow for reactivation.
• Design data: Wrap, booth, and pod configurations are retained while your account is active. You may request deletion at any time.
• Analytics data: Aggregated analytics are retained for up to 24 months. Individual session data is retained for up to 12 months.
• Marketing communications: Until you unsubscribe or withdraw consent.
• Legal obligations: Some data may be retained longer to comply with legal, tax, or regulatory requirements.

10. Children's Privacy

Our services are not directed to individuals under 16 (or the applicable age of consent in your jurisdiction). We do not knowingly collect personal information from children. If you believe a child has provided us with personal data, contact us and we will promptly delete it.

11. Third-Party Links & Services

Our site may contain links to third-party websites and services. We are not responsible for the privacy practices of those third parties. We encourage you to read their privacy policies before providing any personal data.

12. Changes to This Policy

We may update this privacy policy from time to time. Material changes will be communicated through a notice on our website or by email. The "Last Updated" date at the top reflects the most recent revision. Continued use of our services after changes constitutes acceptance of the updated policy.

13. Contact Us & Data Protection Officer

If you have questions about this privacy policy, wish to exercise your rights, or have concerns about our data practices, contact us: